Crowdfunding campaigns – chances are you will fail and this is not because your idea sucks

Crowdfunding is going big and there is no question about it – over $34 billion are already raised this way. This unprecedented growth shows a clear trend in the number of small businesses and non-profits going online to tap the crowd. In 2015 more than 3.3 million people around the world contributed to new projects. Two million of …

Referral Tips & Tricks

Here is a tip how to turn your customers into your strongest marketing asset – Include a referral feature on your website! Referral marketing, sometimes also called word-of-mouth marketing, is based on a very simple idea – friends do not spam each-other. Let people make their purchase choice based on recommendations by trustworthy source: family …

The Template Builder

Last week we launched the Praze template builder – simple and limited tool that allows you to customise your referral campaigns. The goal is to give the ability to style your campaign and match the look and feel of your brand, website or why not individual product. By using Praze you are now able to …

Hello world!

After a weekend of excessive coffee drinking and wolfing down biscuits we have come to see the joy of completing a beta version of a bootstrapped project. This, of course, was inspired by the early 37 Signals, back in the days when Seth Godin was talking about purple cows and Zeldman introduced the blue beanie, …